The brief

To design an engaging infographic.

Design guidelines

  • Must align to the brand guidelines – colours and typography.
  • Must decide on suitable styling as there isn’t any in the current branding.
  • Must be informative for parents.

Planing

I quickly sketched an idea for the infographic. I wanted a path to run through the whole design to make the illustration connected. The client was very happy with the idea.

Design example

I created the design from the brand’s colours and tried to incorporate some circles from the logo, such as the clouds and trees.

Conclusion

The design takes you down the infographic with an informative narrative and all of the text meets accessibility standards. Once the infographic was published, it gave parents quick information with the result that it brought more views to the topic on the website page.