The problem

The newest edition of the education book was about to be released and the company needed to share and promote it with the medical community.

The brief

Create a range of marketing materials for a large campaign to promote the book, both digitally and offline.

Management

I studio managed the design team from briefing to completion.

I collaborated with the project lead and content writer, consolidating the client’s needs and coming up with the strapline “Master Modern Medicine”. I assigned different parts of this project to different designers, including myself, to get the project completed on time. Once designers had done their parts I checked them for quality control.

Below you can see some of the promotional materials:

  • Poster
  • Roller banner
  • Responsive website
  • Social media banners

Summary

This campaign was very successful and sold a lot more books than the previous year.