The newest edition of the education book was about to be released and the company needed to share and promote it with the medical community.
Create a range of marketing materials for a large campaign to promote the book, both digitally and offline.
I studio managed the design team from briefing to completion.
I collaborated with the project lead and content writer, consolidating the client’s needs and coming up with the strapline “Master Modern Medicine”. I assigned different parts of this project to different designers, including myself, to get the project completed on time. Once designers had done their parts I checked them for quality control.
Below you can see some of the promotional materials:
- Roller banner
- Responsive website
- Social media banners
This campaign was very successful and sold a lot more books than the previous year.