The client had been using the same email for many years and wanted an up-to-date, refreshed design.
I collaborated with the client on research and analytics findings. Looking at their previous email’s click-through rates, I noted to improve the size of the buttons and footer call to actions as these were regularly clicked.
I created a design using the client’s new brand colours and styling including:
- A large button gif at the top that changes between white and bronze, capturing the users attention to click it.
- Different colours relating to each sector, for example green and bronze are for golf.
- Text with images in the footer link to the popular related webpages to create a bigger area to click.
The new email design is desktop and mobile responsive and works well across all areas of the client’s business.